← Methodology
Coverage
The P1 universe partitions every Consumer Discretionary and Consumer Staples member in the pinned, cross-checked S&P 500 snapshot. Historical coverage is preserved by methodology version; no past company set is rewritten.
Verified 2026-08-05. Fifty included, 31 excluded, with a one-line reason for every exclusion. Retain the ten P0 issuers, then rank passing issuers by direct consumer-revenue evidence, geographic evidence, filing completeness, and ticker as the deterministic tie-break. No price, market-cap, or vendor data is used.
Included
50 evidence-backed companies.
ABNBAirbnbEstimated 1.18%–2.15% DFR%AMZNAmazonEstimated 1.66%–2.19% DFR%AZOAutoZoneEstimated 1.33%–1.80% DFR%BBYBest BuyEstimated 2.10%–2.95% DFR%BKNGBooking HoldingsEstimated 1.02%–2.25% DFR%CASYCasey'sEstimated 1.36%–1.75% DFR%CCLCarnival CorporationEstimated 1.22%–2.10% DFR%CMGChipotle Mexican GrillEstimated 1.37%–1.75% DFR%COSTCostcoEstimated 1.32%–1.81% DFR%CVNACarvanaEstimated 16.61%–24.08% DFR%DASHDoorDashEstimated 1.33%–1.88% DFR%DECKDeckers BrandsEstimated 1.18%–2.11% DFR%DGDollar GeneralEstimated 1.37%–1.74% DFR%DLTRDollar TreeEstimated 1.37%–1.74% DFR%DPZDomino'sEstimated 1.32%–1.86% DFR%DRIDarden RestaurantsEstimated 1.37%–1.74% DFR%EBAYeBayEstimated 1.20%–2.05% DFR%ELEstée LauderEstimated 1.11%–2.16% DFR%EXPEExpedia GroupEstimated 1.21%–2.06% DFR%FFord Motor CompanyEstimated 16.18%–22.26% DFR%GMGeneral MotorsEstimated 17.10%–22.99% DFR%GRMNGarminEstimated 1.17%–2.11% DFR%HASHasbroEstimated 1.19%–2.10% DFR%HDHome DepotEstimated 1.71%–2.19% DFR%HLTHilton WorldwideEstimated 1.17%–2.16% DFR%KRKrogerEstimated 1.37%–1.74% DFR%LOWLowe'sEstimated 1.84%–2.40% DFR%LULULululemon AthleticaEstimated 1.28%–1.92% DFR%MARMarriott InternationalEstimated 1.18%–2.15% DFR%MCDMcDonald'sEstimated 1.22%–2.00% DFR%MGMMGM ResortsEstimated 1.31%–1.84% DFR%NCLHNorwegian Cruise Line HoldingsEstimated 1.24%–2.01% DFR%NKENikeEstimated 1.21%–2.07% DFR%ORLYO'Reilly AutomotiveEstimated 1.31%–1.84% DFR%PEPPepsiCoEstimated 1.25%–1.97% DFR%PGProcter & GambleEstimated 1.16%–2.10% DFR%RCLRoyal Caribbean GroupEstimated 1.24%–2.01% DFR%RLRalph LaurenEstimated 1.18%–2.14% DFR%ROSTRoss StoresEstimated 1.37%–1.74% DFR%SBUXStarbucksEstimated 1.31%–1.86% DFR%TGTTargetEstimated 1.71%–2.13% DFR%TJXTJX CompaniesEstimated 2.29%–3.32% DFR%TPRTapestryEstimated 1.18%–2.11% DFR%TSCOTractor SupplyEstimated 1.98%–2.91% DFR%TSLATeslaEstimated 6.10%–11.40% DFR%ULTAUlta BeautyEstimated 2.09%–3.19% DFR%WMTWalmartEstimated 1.46%–1.84% DFR%WSMWilliams-SonomaEstimated 1.36%–1.79% DFR%WYNNWynn ResortsEstimated 1.16%–2.09% DFR%YUMYum! BrandsEstimated 1.16%–2.11% DFR%
Excluded
31 excluded members.
| Ticker | Company | Sub-industry | One-line reason |
|---|---|---|---|
| MO | Altria | Tobacco | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| APTV | Aptiv | Automotive Parts & Equipment | Excluded as predominantly OEM/B2B supplier revenue rather than consumer-facing revenue. |
| ADM | Archer Daniels Midland | Agricultural Products & Services | Excluded as predominantly agricultural processing and B2B commodity revenue. |
| BF.B | Brown–Forman | Distillers & Vintners | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| BG | Bunge Global | Agricultural Products & Services | Excluded as predominantly agricultural processing and B2B commodity revenue. |
| CHD | Church & Dwight | Household Products | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| CLX | Clorox | Household Products | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| CL | Colgate-Palmolive | Household Products | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| KO | Coca-Cola Company | Soft Drinks & Non-alcoholic Beverages | Below the P1 evidence cutoff: bottler and retail sell-through require an additional allocation layer. |
| STZ | Constellation Brands | Distillers & Vintners | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| DHI | D. R. Horton | Homebuilding | Primary customer financing is real-estate-secured and therefore outside the G.19 consumer-credit flow boundary. |
| GIS | General Mills | Packaged Foods & Meats | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| GPC | Genuine Parts Company | Distributors | Excluded as predominantly distribution and commercial-customer revenue. |
| HSY | Hershey Company | Packaged Foods & Meats | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| HRL | Hormel Foods | Packaged Foods & Meats | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| KVUE | Kenvue | Personal Care Products | Below the P1 evidence cutoff: short standalone history and retail sell-through need additional evidence. |
| KDP | Keurig Dr Pepper | Soft Drinks & Non-alcoholic Beverages | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| KMB | Kimberly-Clark | Household Products | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| KHC | Kraft Heinz | Packaged Foods & Meats | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| LVS | Las Vegas Sands | Casinos & Gaming | Latest filing does not support a non-zero U.S. operating-consumer revenue denominator. |
| LEN | Lennar | Homebuilding | Primary customer financing is real-estate-secured and therefore outside the G.19 consumer-credit flow boundary. |
| MKC | McCormick & Company | Packaged Foods & Meats | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| TAP | Molson Coors Beverage Company | Brewers | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| MDLZ | Mondelez International | Packaged Foods & Meats | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| MNST | Monster Beverage | Soft Drinks & Non-alcoholic Beverages | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| NVR | NVR | Homebuilding | Primary customer financing is real-estate-secured and therefore outside the G.19 consumer-credit flow boundary. |
| PM | Philip Morris International | Tobacco | Latest filing does not support a material U.S. consumer revenue denominator. |
| PHM | PulteGroup | Homebuilding | Primary customer financing is real-estate-secured and therefore outside the G.19 consumer-credit flow boundary. |
| SJM | J.M. Smucker Company | Packaged Foods & Meats | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |
| SYY | Sysco | Food Distributors | Excluded as predominantly foodservice distribution and B2B customer revenue. |
| TSN | Tyson Foods | Packaged Foods & Meats | Below the P1 evidence cutoff: manufacturer revenue requires an additional retail sell-through allocation. |